Gupshup Avenue X Protha : Rooted To Tradition

A woman’s love for saree is eternal and most treasured.From eyeing our mothers gorgeous wedding Benarasi to buying a handloom piece for ourself with months saving,saree is an emotion to us woman.

Protha by the very talented Lopamudra Mitra is a brand which believes exactly the same.Each saree tells a different story and is special in its very own way.

Protha was formed in the quest for preserving our past and making it accessible to people through fashion that renowned artist Lopamudra Mitra started her clothing brand, “Protha”. Aptly named, the venture blends her desire for perfection and beauty in her fashion sensibilities with the same commitment that she has for music. Speaking about the brand, she says, “Indian craft is as diverse as her culture and people, each region has hundreds if not thousands of crafts. It is difficult to enumerate and patronize them individually irrespective of their nature or level of work. However, we are evolving variations and traditional crafts to cater to Modern Eclectic and Discerning Urban and International Crowd.”

 Going back to 5000 years, the tradition of crafts in India has grown around religious values, needs of the common people and also the needs of the ruling elite. The craft traditions of India have withstood the depredation of time and several foreign invasions and continue to flourish till date.

 Protha houses traditional sarees from all parts of India in handloom fabric and original prints in organic processes of production. The designs and colours are eye-catching and one of a kind. Silver jewellery in tasteful styles is also available at the store.

With durga pujo just around the corner,Protha has brought in their best of sarees and jewelleries which cannot be missed.To me durga pujo and traditional sarees has always had a  and strong connection.From those childhood days when “Maa” used to carefully drape a saree on me (with multiple pins) for Ashtami pushpanjali to seeing my mother and aunts dazzle in a beautiful “Laal paar saada Gadwal saree”,and vermilion during “dashamir shidoor khela”.In the recent past the way of carrying a saree may have been changed,we wear sarees with sneakers or may be even drape it in an unconventional way ,but the charm of the six yards is still significant.

In my recent shoot with Protha,I styled three completely different sarees and in three different ways and loved them.Prothas collection has an exquisite range of sarees and jewelleries from all over the country and there is something for everyone .


For the first look i styled an easy going black Fulia cotton moddhomoni with a chunky silver  neckpiece.The look is very casual yet gives a very dressy feeling.The fabric of this saree is very comfortable and is perfect for todays woman.



This look will brighten your gloomy day and will make you shine.The bright yellow color dupion silk is stunning and is synonymous to gorgeousness.The saree itself does the talking so a simple pair of jhumkas will do the best with this look .




The last look is for those who are not very comfortable in sarees.The bright pink and blue  ikkat cotton adds that boho vibe to your look.Styling it with a basic tshirt and draping it in a comfortable way will give your look that edge and yet would be extremely comfortable to run around the entire day.The big silver hasli neckpices deserve a special mention here and takes the look to a different level all together.

Saree and Jewellery: Protha.

Location: Choruibhaati, 150/2 Lake Gardens

Timing: Tuesday to Sunday, 12 noon to 8pm (Monday closed)

Price point: INR 1200 onward

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